Sterling Playbook 2021

Why do we exist?

Our purpose is to connect people in meaningful work.

How do we behave?


We reach out, express support and thus preserve an environment of care and trust.

What do we do?

We help companies build great teams.

We help people find work that enriches their lives.

How will we succeed?

What is most important right now?

Thematic goal:
Tech-Enabled Transformation

To turn our tech investment into results, we need to finish the implementations, master the systems, and empower people to do the best work of their lives.

Defining Objectives:

  1. Finish Tech Stack Implementation – finish new tech implementation projects (Marketing Hub, Salesforce, Client App, Matchfield, Interview Assistant, etc.) and make sure systems are connected well to drive efficiency.
  2. Marketing Transformation – learn our new software, find new marketing channels and run experiments to find more targeted ways to reach prospects to increase efficiency and conversion.
  3. Sales Transformation – become experts at O365, Outreach, Salesforce, and other new systems to run experiments to increase efficiency, improve conversion, and give a consistently great prospect/client experience.
  4. Recruitment Transformation – become experts at using Livehire, adapt our processes to use new features to drive efficiency & create an amazing candidate experience. Work closely and quickly with Livehire to address gaps in the system.
  5. New Business Models – use our new tech to run tight experiments to find product/market fit with new business models we can scale.